The elegance, savoir-faire, and craftsmanship of Made in Italy are preparing to once again conquer the global entertainment stage. Franciacorta Consortium has confirmed and strengthened its prestigious partnership with the Television Academy for the 78th edition of the Emmy® Awards. A collaboration, now in its sixth consecutive year, that places Brescia's sparkling wines at the center of the global cultural and media landscape.
Unlike traditional sponsorships linked solely to the red carpet of the gala evening, Franciacorta's presence embraces the entire Emmy Season. A multifaceted journey that allows great Italian wine to interact with an exceptional international audience, including producers, directors, screenwriters, actors, and leading opinion leaders.
An Emmy Season of Big Icons and Emerging Talent
The season has come to life with the official announcement of the nominations for the 78th Emmy® Awards, inaugurating a program packed with exclusive events. This year's edition celebrates the perfect balance between the mastery of great acting icons and the propulsive energy of new faces on screen.
Among the notable names nominated are film and TV legends such as Steve Carell, Jamie Lee Curtis, Harrison Ford, Lisa Kudrow, Gary Oldman and Michelle Pfeiffer. Alongside them, the Television Academy has turned the spotlight on emerging talents who are redefining contemporary series, such as Taylor Dearden, Chase Infiniti, Sarah Pidgeon and Connor Storrie.
This convergence between tradition and innovation perfectly reflects the founding values of Franciacorta: a product deeply rooted in history and in the rigour of its own specifications, but constantly projected towards the future and the languages of contemporary lifestyle.
The calendar of events in Los Angeles
The journey leading up to the awards night sees Franciacorta as the absolute protagonist in the main institutional and convivial moments that mark the Hollywood season:
- August 13th: Hall of Fame Induction Ceremony & Reception at the prestigious JW Marriott LA Live of Los Angeles.
- September 5th and 6th: The first weekend dedicated to the Creative Arts Emmy® Awards, focused on the artistic and technical excellence of television production.
- September 14th: The award ceremony of the 78th Annual Primetime Emmy® Awards live from Peacock Theater of Los Angeles, followed by the legendary Governors Gala, the exclusive reception of honor reserved for winners and international stars.
The excellence of Made in Italy at the center of the international scene
The confirmation of this collaboration underlines the strategic importance of the US market for the Consortium chaired by Emanuele Rabotti. Founded in 1990 in Erbusco and custodian of the first Italian Controlled and Guaranteed Designation of Origin (DOCG) dedicated exclusively to the method of refermentation in the bottle (obtained in 1995), the Consortium today brings together 120 excellent wineries.
Being the Official Sparkling Wine of the Television Academy goes far beyond simple brand positioning: it's a cultural initiative that promotes quality of life, the value of the Italian wine industry, and the uniqueness of an extraordinary terroir. Through the glass, Franciacorta brings the culture of Italian hospitality to Hollywood, confirming its position as an essential reference in the global high-end wine segment.
Photo credit: Franciacorta Consortium
Reproduction reserved
©COPYRIGHT Nicola Di Nunzio
The content is intended for an adult audience only.
Smoking is seriously harmful to your health
Drink responsibly