The world of connoisseur and international slow smoking is enriched by a new, extraordinary cult destination in the heart of London. The Ritz London has officially inaugurated its new and highly anticipated Cigar Shop & Sampling Lounge. A true evolution in the premium cigar offering at the historic Piccadilly hotel, replacing the previous location to offer enthusiasts an even more exclusive, profound, and luxurious sensory experience.
If the setting is the unmistakable one of British hospitality at the highest levels, there is a beating heart that speaks Italian in this ambitious project: the extraordinary work of cabinetmaking and design created by DeART, the company led by Massimo de Munari, who designed the majestic humidification systems and display cabinets of the structure.
The Ritz's new Cigar Lounge: exclusive spaces and access
Located in a new and strategic wing of the hotel, the structure presents itself as a secular temple dedicated to tobacco culture. The new space includes a specialized boutique for purchasing (Cigar Shop), a Sampling Lounge interior with absolute comfort and a great structural innovation: a direct access to the splendid Ritz garden.
This feature allows the club's guests to experience slow smoking in total freedom, choosing whether to taste their own puros in the elegant and warm interior spaces or outdoors, on a magnificent outdoor terrace surrounded by greenery. Under the expert and daily management of Luca Ragusini, a leading figure in the industry in London who will oversee the operations, the lounge is ready to welcome smokers from all over the world seven days a week, from 1pm to 11pm.
DeART's touch of excellence: Italian craftsmanship at the service of cigars
For a collector or a true cigar enthusiast, a living room isn't defined solely by seating or lighting, but by the meticulous quality of the raw material's preservation. And it's here that the Ritz project transforms into a design masterpiece, thanks to the mastery of Massimo de Munari and the DeART team.
The Italian company, world leader in the design of walk-in humidors and tobacco storage spaces, has taken care of the aesthetics and technology of the heart of the lounge down to the smallest detail. Entering the new walk-in humidor, the visual and olfactory impact is disarming: the display cabinets combine clever dynamic LED lighting with fine woods specifically structured to interact with the ideal humidity and temperature levels.
In addition to the majestic sales displays, DeART has installed sophisticated Cigar Keeps (the private lockers for elite clientele), where the hotel's VIP guests can store their vintage cigars and limited editions in impeccable microclimatic conditions, guaranteed by engineering and cabinetry Made in Italy. DeART's work has not simply updated the look of the venue, but has redefined the standard of the experience itself, merging the complex thermo-hydraulics of conservation with the timeless aesthetics of classic luxury.
A new era for smokers in London
With this opening, the Ritz in London confirms itself as the epicentre of Cigar Culture British, combining the monumental selection of Habanos and more with an environment that guarantees privacy, technical expertise and aesthetic comfort.
For those of us who love the nuances of a perfect ash and the aromatic evolution of a great cigar, the opening of the new lounge is a testament to how the world of slow smoking continues to evolve, celebrating manufacturing excellence. And knowing that DeART's Italian artisanal genius is behind the preservation of the City's rarest cigars can only make us proud.
Useful information for your visit:
- Address: The Ritz London, 150 Piccadilly, London, W1J 9BR
- Opening hours: Every day from 1:00 PM to 11:00 PM
- Contacts: cigars@theritzlondon.com | +44 (0) 20 7300 2500
- Instagram: @ritzlondoncigars
Photo credit: Rob T
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